We definitely love this intro. Short, clear, and very powerful. Although there is no question mark at the end, the intro above belongs to the category of 'posing a question.' We mean that the author opened the essay with a statement which promises the answer if we keep reading. We know the article is on the failure and the ways people react to it. The rhetorical question-like intro is truly hooking because the majority of readers will want to know why some people choke and other people panic.
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You will fail the entire engagement move if you start with some definition without a hook. This practice is too usual and often just shows your bad taste and subject knowledge. There are papers that need to be started from quoting a dictionary. Your audience may be simply not familiar with the topic or subject at all. So it is always good to present those points to them before they start reading the main part.
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